Paul Ballas
Design Director

Based in Denver, CO, with 15 years of experience in digital design, product management, and front-end development.

My background spans fast-paced startups, enterprise-scale products at Oracle, and client-facing innovation at top consultancies like Deloitte Digital and Merkle. I've led cross-functional teams in delivering both consumer-facing and B2B products that strike a balance between usability, performance, and beauty.

Mobile apps for FitMind and HIMSS screens

selected Projects

(2010- 2025)

see all projects

FitMind

UI/UX Design

HIMSS

Web Design

Blueshield CA

UI/UX Design

USA Cycling

UI/UX Design

Pana

UI/UX Design

Oracle Advertising

UI/UX Design

about Paul

With 15 years of experience in digital product management and UX design, I bring a rare blend of creative vision, technical fluency, and business impact.

For the past 7 years, I've specialized in the AdTech space, including 5 years at Oracle as a UX leader driving the evolution of their DMP and CDP platforms. Currently, as the Director of Design at Merkle, I craft the strategy for media execution, helping major brands optimize their ad campaigns, landing pages, and websites. Prior to that, I served as the Head of Product at a travel startup, overseeing a consumer mobile application and backend system used by thousands of customers and our internal travel agents.

I've contributed to industry thought leadership including Nir Eyal's Hooked, designed award-winning products like FitMind (15,000+ 5-star reviews), and presented solutions to executives at Fortune 500 companies.

Outside of work I'm an avid illustrator, mountain biker, and double-dog dad with my wife Emily.